Satisfied by Over the Top Business Services?

In this tough environment of competitive business organizations will have to be able to satisfy all of their customers and not just their loyalists. Too many businesses with great services models and potential often fall into the trap of adjusting their business to primarily meet the demands of their long term customers. After all the data comes in about consumer buying habits businesses and organizations are particularly focused on reaching and satisfying all of their customer demographics.
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The fall numbers are coming in much better for retailers and small businesses needing to upgrade their technology infrastructure. Still the bottom line comes down to the raw sales numbers. In Americas economy we can see the scaling back of big box malls and retailer storefront locations. Many seem to suggest that the big online retailers like Amazon and Ebay are the storefronts for the future right here today. Sure these companies drive a large percentage of online commerce, but overall total online retail sale equal a little less than 10 percent of all retail activity in the United States. This all means that 90% of the marketplace actually finds deals from smaller businesses, and customers are only going back to businesses for a second go around if they are thoroughly satisfied with the services that they received.

With the high costs and overhead of retail office space business services are carving out their niche online. Organizations are beginning to understand how they can capitalize on attracting an everyday customer immediately by executing a customized digital marketing strategy. As the percentages of online retail consumers grows their will be a need for futuristic customer service professions that will continue sprouting about online. As these customer services models continue to expand online larger percentages of customers will utilize these quasi automated service systems. Professionals will be employed to train, develop, program, and sell systems which equate to traditional concierge services in the hospitality industry.

Businesses in the technology industry are preparing for the shift. They are preparing to be very lean and cost efficient, and they are preparing to continue to not only deliver their niche services beyond expectations, but they must become comfortable with delivering a more personal experience for customers by developing customized technology applications. Customer Relationship Management platforms have been the talk of the last few years and they give small businesses a  big advantage. CRMs allow regular mom and pop service operations’ to experience and put into action a wealth of opportunity management situations.

You cannot just make assumptions that customers are satisfied with the overall service that you have provided to them. You do not have to guess either. CRMs are remarkably customisable and even a whole new industry of Customer Service Relationship Management Software providers have even carved out their own industry in recent years. Using customer management and contact management tools, businesses can integrate these tools into the culture of their business acquisition teams. Getting the whole organization familiar with customer interaction procedures greatly increases the opportunity of not only making the sale, but increasing the satisfaction level of your long term customers. 
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Posted in Building Customer Loyalty, Communications, CRM, Good Business Practises, Hot Topics

Welcome to our blog page

It can be a tough experience to find and make valuable connections in the current and future state of business. That is why we have set out on a mission to educate and inform our audience on the many changes that can have a direct effect on how small and large sized companies go about doing their daily business practices.

Stay in touch to find out not only what we as an agency has been up to, but also how the industry and the world around is ever changing.

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Posted in Discover

Blockchains Create Exchange of Values Enabling Cryptos

All of the network business news channels are getting on board with speculating on the crypto token craze. Initial Coin Offerings (ICOs) are almost a daily occurrence in the world of cryptocurrency. Many individuals don’t even realize that the new form of stored value that is happening in the digital age. Everything is going back to measuring production based on huge numbers of output. Where does this output come from? No it does not come from token exchange to token exchange, or even token exchange to currency.

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The engine that puts everything in motion is the blockchain. Think of the blockchain along the lines of being a virtual factory. A perfect factory where all of you consumer orders are processed. The factory sorts out the buyers and sellers of the goods, services, employers, investors, and developers. Many other jobs and components are involved in the process, but the are all completing multiple single assignments. All of these interactions are performed online within the blockchain.

I really loved talking about the network operations systems and a rough sketch of how a fully functional blockchain works in my book Advertising Overlord. Even now as cryptobits are being mined here in reality we all must be conscious of identifying value in the root of the economic activity. Short term gains and losses are evidence that the token swapping marketplace is very volatile.

When you understand the mechanics of it all you’ll come to understand the whole process and even get to know some of the blockchains that are in the marketplace. Many blockchains are now publicly traded companies listed on various trade exchange platforms. I usually don’t make endorsements on stocks, and I’m still not making an investment praise, or recommendation. I must say in this turbulent marketplace of manipulated stock prices and suppressed precious metals contracts there is one blockchain technology company that is clearly following the correct fundamental rules. Riot Blockchain, Inc, RIOT on NASDAQ, is combining essential action and progressive solutions with value. Valuable blockchain technology features have been rolled out in the accounting, telecommunications, and digital asset purchasing. RIOT has been on target and has partnered with some of the most innovative transaction solutions providers for the blockchain. RIOT like to call themselves “The Gateway To Blockhain”.

Keeping track of one transaction of the other has been a big issue in the past and has slowed the move forward into wider use of advanced digital technology. Digital asset tracking and assessing will be essential if you want to move fast in the digital era. To get in on the next fully integrated blockchain that travels through 30 or more industries you have to have the mindset to stay thinking ahead. I can’t even begin to explain how everything tracked through blockchain technology, but it is a technology that people are beginning to use comfortably. The digital marking and asset recognition system on the blockchain is really a remarkable funds holding company. Every individual now truly has the ability to globally move and exchange assets that they own, or lease. They can also contribute and add to the value of the transaction process or people can benefit from it, everything is equal. Time and the relative importance of the transactions will determine the underlying currency exchange value, cryptocurrency value.

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Once your personal holding company has mined a few digital bits of crytocurrency here and there you’ll need to put the value that you earned in your wallet right? Of course you do. You’ll need to have an organized assortment of methods to be able to liquidate your digital currency into fiat cash. You can even keep your digital cash in your digital wallet and use your digital cash to purchase things online from companies that accept cryptocurrency payment, or allow payments from processors like Paypal.

Go ahead and set up your wallets so that you can start accepting and trading digital and cryptocurrencies. Here are my top 3 must have wallets:

  1. QoinPro http://qoinpro.eprn.us

2. Cryptopay http://cryptopay.eprn.us

3. COINBASE

Its amazing that technology has created confidence in a store of value that is completely transparent. Everyone has an opportunity to participate in creating and delivering all kinds of stored value through blockchain technology. Find time to understand the type of blockchain projects that interest you, and figure out which ones are worth investing in. You’ll benefit in the end when you’ll be able to be in control of where your earnings, savings, wealth and stored value show up on your personal financial balance sheet.

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Posted in Big Ideas, Brand Awareness, Building Customer Loyalty, Discover, Hot Topics, Retail, Small Business

Be Overly Prepared to Accept the Opportunity

Memoirs of the Beginnings:

It was a long way away from where we came from. We were miles away from the nearest Western Union and as far as I could tell we were so far away from the nearest internet connect. Just a few miles back Simone and I were greeted with what seemed to be a hospitable gesture of welcome openness. No it was just a small quiet neighborhood of senior citizens home owners that were pretty suspicious of newcomers. After exploring what seemed to be a foreclosed home with water damage the neighborhood quickly came alive with onlookers and people that just wanted to get a glimpse of our out of state license plates.

As we got back into our rented vehicle we noticed a stare and glare that came not too far off in the distance. An elderly man was really paying attention to every move that we made, and as I drove up to him it made Simone and I feel as if we really did something wrong. I quickly rolled down my window and asked the gentleman if he knew the owner of the home that we viewed. He said he did and we exchanged information. I didn’t know if the man was telling the truth or not. I just wanted to give him the reassurance that we were honest and just traveling to find a new place to settle down and start our family.

The man didn’t have too much to say and just took note about our license plate being a very long way away from home. “Are y’all sure you’re in the right neighborhood?” That is when I explained it all to him about our journey to become masters of the universe through digital publishing. “Well That’s interesting”, the gentleman commented. After a few more words Simone and I drove off and reached the main interstate highway a few miles away.

We were pretty young and inexperienced about traveling by ourselves long distances. We soon drove past the state line leading from Arkansas to Texas. We were fixated about being successful on our adventure with our final destination being San Antonio, Texas. I really couldn’t get it all out of my mind. We all have ambitions with a little bit of imagination and luck mixed in, but we we’re thinking big and acting big too!

Along the way for the next hundred miles or so Simone and I drove along and talked about our plans to make something of ourselves. Our plans were to settle down in our newfound location that stayed warm pretty much year round. We also discussed future travels, and of course our dream to own our own piece of the American pie. We not only talked about owning a home we also talked about running a business. We had the perfect ideas for running a new age publishing machine. The new age of digital publishing was just taking off and we managed to take off on a journey right along with the digital publishing industry.

Before we we left Massachusetts we made sure we had enough money deposited to take care of all of the necessities for getting us settled in with our new surroundings. We made all the preparations to let family know where we would be in case of an emergency. We even called from time to time to various family members to let them know how far along we were in our travels.

The relocation trip was coming down the home stretch and over the course of the 2 day ride and I was itching with excitement. My body was also itching, because I needed to take a bath. It was becoming uncomfortable now to even try to sleep when Simone would replace me as we took turns driving along the way. As I began to doze off from the corner of my eye I could see that we were about 50 miles away from Dallas. It was late in the afternoon, but the the late winter air in Texas didn’t require any jacket at all.

From where we came from there was still a fresh winter north eastern breeze in the air. This was occasionally accompanied by some sort of snowstorm. Even in late march this was possible in New England. It was great to be dozing off with a little bit of air conditioning running and at least being able to eat a few snacks here and there. Life was going to be just fine. All of a sudden the dreaded fuel light on the dashboard comes on and Simone says, “We’re almost out of gas!” I don’t panic I know for sure we have plenty of funds on our bank card, or so I thought. As I call into the bank’s automated system eagerly I await the balance information. In a moment of reassurance to myself I say to Simone, “I know there’s about $100 left on the card.” The balance information came on the line and I almost broke out in a panic. “$2.45!” This wouldn’t be enough to get us anywhere, especially not in this kind of SUV, I thought to myself.

Preparation is definitely key. Especially when I have grand ideas about taking over the planet with my multifaceted digital solutions and publishing tools. I had all of these ideas lined up and ready to be explained to anyone with an interest in that side of the business world, but I somehow mismanaged gas money on a cross country trip. Fortunately for us the mismanagement blunder was short lived. Simone had a plastic zip lock bag with at least 10 dollars worth of quarters in it. We got off the highway at the very next exit. The moments became more and more tense. This exit off the highway was different from typical exits that we were use to seeing. There was no recognizable service station right off of the exit road. It all became even more annoying to see on the odometer the amount of miles left before the gas
tank would be completely empty.

As we rode along after taking the exit I said out loud, “Please God where is the gas station! We have the money we just need the gas!” On this day God had to be the only one that found the gas station, because I reluctantly said, “Let’s get back on the highway and get off at the next exit.” The next exit was more than 7 miles away and our GPS locator did not pick up any information about gas stations for miles. We actually made it to the next exit and the gas station was not too far away, but still we had to do a little searching for it. As we approached the service station we began to see why it probably wasn’t coming up on the GPS. To be honest it looked like an old abandoned gas station that had been shut down years before. Amazingly, there was a customer pulled up to the pump and getting gas. I go inside and purchase the $10 worth of gas and I’m thinking my troubles are over. “We’ve got the gas and we can make it to Dallas tonight! We’re almost there!”

After pumping the gas and finding a way to smile I quickly realized that Simone and I now had another problem. We were a day ahead of schedule and didn’t have any other money set aside for interruptions in our plans. Our dreams were going to have to wait and be put on pause until Monday morning when the bank opens, because our initial deposit that we made before we left Massachusetts had not cleared in our bank account over the weekend yet. That is another story, another beginnings memoir.

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Posted in Big Ideas, Hot Topics, Personal Branding

“What is your biggest challenge when it comes to marketing your book?”

Recently BookFuel asked for my perspective on the indie author marketing process. I was asked, “What is your biggest challenge when it comes to marketing your book?” The short answer for BookFuel is pretty cut and dry for most authors. Most authors lack the time and motivation to master all of the facets surrounding the digital and print publication process. therefor their overall marketing campaigns fail. Marketing is usually the last element of the publication process that is on the mind of almost every independent author that has set their own deadlines for publishing their work.

The marketing process should be integrated into the publication production process. Thus, the overall marketing budget that is needed for marketing the book, when it’s ready for print, is considerably less.  Authors need to understand that their marketing budgets need to work in conjunction with the production of their work.

I’ve seen independent authors in the marketplace with talented manuscripts, but they are unable to move their project forward because they are stuck in a do it yourself mindset. BookFuel and other directory sites with valuable information for authors are available, with referring agencies. These agencies provide competitive price points for their editing, proofing, ghostwriting, and publishing services, but in many cases indie authors do not understand the inner workings of the publishing business. Therefore, these authors are unable to determine if and/or when they are being taken advantage of.

A gradual trust of digital professionals needs to come from independent authors and authors in general. Integrated marketing and publishing procedures are usually being handled these days by emerging digital marketing agencies, similar to my own.  Digital agencies that specialize in digital publishing are out there and willing to provide the necessary services for authors that need to publish work on a tight budget. Authors should educate themselves thoroughly and only trust accurate information about prospective digital publishers that could have a chance at reviewing, editing, marketing, and arranging print distribution of their work.

More trust and honestly on both sides is the real answer. I back these answers with years of experience managing publication projects from start to publication channel management, and distribution.

 

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Posted in Building Customer Loyalty, CRM, Discover, Good Business Practises, Hot Topics, Marketing Agency Logic

What are your customers considering?

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See What Customers are Considering…

Click Here

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Posted in Big Ideas, Building Customer Loyalty, CRM, Discover, Good Business Practises, Hot Topics, Retail, Small Business

Growing Your Enterprise through Barter

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   Become involved in the fastest growing economy of trade and commerce. Find opportunities to save your business money and grow your customer loyalty base through a variety of existing barter exchanges.

…  More Here!

 

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Posted in Big Ideas, Brand Awareness, Building Customer Loyalty, Communications, Creative Team Building, Discover, Hot Topics, Online Branding, Retail

Exquisite Conglomerate Communications LLC Brand Moves Forward in Media and Radio with RBR WALLSTREET


Summary:

RBR WALLSTREET is the digital economic solution creating productive empowerment to businesses and organizations in any market condition. The RBR WALLSTREET radio show will air weekly on WGIV Radio Charlotte and will be hosted by Exquisite Conglomerate Communications LLC founders Leathia S. Hart and Garland McLaughlin.

The Soul of Charlotte WGIV Radio will be hosting RBR WALLSTREET’s show.  WGIV is the oldest running African-American owned radio station in the United States. With 70 years of service, and counting, the radio station provides current and contemporary programming. Through economic initiative community oriented programs and networking Garland L. McLaughlin, CEO of publishing brand “Exquisite Conglomerate”, has combined digital publishing and media distribution on a whole other scale. The return on the RBR WALLSTREET digital economic initiative program equals more jobs, revenue, opportunity, and community sustainability.

The total partnerships involved in moving RBR WALLSTREET forward at this point have grown from 0 to more than 11 in the span of 2 months. “It was vitally important for our partnerships to be well grounded and pushing forward for a new kind of digital economy”, is what Mr. McLaughlin would remark throughout the engagement and negotiation processes during multiple partnership conference calls, and meetings. Well thought out projects such as RBR PR Academy (www.rbrpracademy.com) and Exquisite Barista Services (www.exquisitebarista.com) layered the foundations for quickly collaborating business and revenue driven initiative alliances under the current sustained market conditions.

RBR WALLSTREET is the digital economic solution creating productive empowerment to businesses and organizations in any market condition. RBR WALLSTREET is the essential for supporting a weak economy, and the collaborative platform is essential for building the strongest digital economy of valued digital assets. With over 70 years of service WGIV Radio Charlotte has proven in many ways how they are able to currently continue to be a relevant force within radio. By providing media and radio services throughout 8 digital communications channels WGIV has a monthly audience of 60,000 individuals. WGIV provides a global and superior reach compared to the current mainstream and traditional methods of broadcasting.

The RBR WALLSTREET radio show will air weekly on WGIV Radio Charlotte and will be hosted by Exquisite Conglomerate Communications LLC founders Leathia S. Hart and Garland McLaughlin. Since transitioning through RBR WALLSTREET the “Exquisite Conglomerate” brand has been able to successfully secure profitable options through their service driven internal brands Exquisite Barista Services, RBR PR ACADEMY, and Exquisite Conglomerate Communications.

The Host and Co-Host of RBR WALLSTREET on WGIV Radio will be bringing forward a radio show that provides the digital community with technology and business solutions. Related topics of discussion include the issues of the day as they relate to society and our current digital economy.

RBR WALLSTREET – “Revealing Better Resources”

Quick Link to RBR WALLSTREET – http://bit.ly/2dLWWGU

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Posted in Big Ideas, Brand Awareness, Broadcasting, Building Customer Loyalty, Communications, Discover, Forcast, Good Business Practises, Hot Topics, Online Branding, Small Business, Visual Marketing & Media

Time Delays In Creating New Business

 

There is a process stifling the way business moves forward in the digital business arena. The request for proposal process hasn’t been used as a technique by my agency in a while now. Businesses need to catch on and stop letting their creative passion to be lost all because their potential clients want to practice an out dated method of doing business.

 

I know personally when I was doing them I spent time analyzing this and got data proofs for that, the thought always came across to me, “What am I really showing the client…? Everything seems to come across as being just a smart theory on paper.” Yea the RFP process is a process of trial and error every time, and the client always wants to know what are going to be the precise methods of execution. Cost is never an issue, not really. The questions from prospective clients always fall outside of the narrow parameters of the RFP. Of course I noticed this and I had the answers for the client, but this would always mean my team was going to have to rework the proposal. I hated doing this, and I learned to stop doing this.

 

We moved our agency along by simply relying on an internal case study process. We made up in our minds and decided to identify who are clients really are. Progress quickly began to happen through our process. We evaluated the revenue producing products and services that our clients had in place, and verbally explained in depth what the analysis revealed. In person, skype, and conference call closing meetings are the way to go. The body language of the client is 90% of the communications needed to close the deal. Verbal communication gives up at least 50% of the communication needed to close the deals. Both processes develop a more trustworthy attitude from the clients, and both methods do something special for the confidence of executive leadership closing the deal. On both sides business begins to happen in a more predictive manner.

 

People tend to become quite annoyed when they are presented unnecessary information about their company, and about how your marketing agency is the best. Requests for proposals just don’t get to the point. RFPs don’t talk more about what falls in line for what clients need. When we figured out how to be creative in the way we approach clients we began to see positive results. In my opinion the process seems more casual than business like, this is when our agency began closing deals of all kinds quicker.

 

Sure, in every business there is a business and administrative process, but paper work should be light. If the client has their own set of documents that they want to use to complete the transaction that’s fine. So why inundate the client with your unnecessary paper work to be reviewed by the clients executive administrators. This will only delay your business the opportunity to acquire new business revenue from clients right away. Let’s face it there a plenty of ways to obtain new business without straining your new business opportunities.

 

EccLLC

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Posted in Building Customer Loyalty, CRM, Good Business Practises, Hot Topics, Marketing Agency Logic, Small Business

Education and Teaching PR Principles Bring Partnership Course Module Together

The partnership between Exquisite Conglomerate Communications LLC and RBR PR Academy brings together more than just experience and demonstration capabilities. The partnership combines resources through educational training. We have been developing the RBR PR Academy institution for a little under 1 year now, and www.rbrpracademy.com is now fully launched. This summer and fall of 2016 we will begin transforming students of marketing and giving them a fresh start, ahead of their peers.

RBRAcademy-Logo

My mission with RBR PR Academy is to get students the right marketing education, and to provide students with a better view for securing a productive career path. In many cases throughout the past few years career and entrepreneurial training has been made available to the public, but the values of these training programs were very limited. Through RBR PR Academy valuable training, connections, and opportunities are available for those that select to pursue career paths in business marketing and public relations.
I’m very proud to be a part of the Executive Leadership Team for RBR PR Academy. As the Program Director, a digital marketing training module designer, and instructor it will be an especially rewarding experience to see students fully engaged in multi versed communication practices. I’m looking forward to developing and cultivating the future generations of digital marketing professionals.

If you have ever had the desire to pursue a successful career in advertising, digital marketing, or public relations you need to register for the next session of RBR PR Academy. Our Executive Team of professional instructors will guide students through a 6-8 week course, and upon successful completion students are offered career placement opportunities through RBR PR & Advertising and Partners.

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Posted in Big Ideas, Brand Awareness, Broadcasting, Building Customer Loyalty, Communications, Creative Team Building, CRM, Good Business Practises, Hot Topics, Marketing Agency Logic, Online Branding, Personal Branding, Small Business

The Digital Demonstration

 

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Within the last couple of years the digital marketing profession has taken off. Marketing professionals with hints of interest in exploring digital marketing have discovered the complex nature of the business. One particular firm pays attention to satisfying there customers through online and social selling while another firm may simply only sell customer relationship management tools. Quite often it will be impossible for businesses to bridge the gap between real time and digital time. The gap will never be filled, and this would certainly be the case for a business that did not put cost efficient digital processes into place, at their own expense.

It’s not simple advertising anymore and digital marketing is made to look easy. A complete digital strategy never looks or sounds like an easy task to be executed, it just works perfectly.

You don’t have to look far to see plenty of digital retailers that have devised schemes to align their niche digital application as being the best in market. Sometimes other applications are needed to work in conjunction with the “best in market” device. In other cases the retailer suggests that customers upgrade their services by purchasing more expensive service packages.

The digital marketing professional has much to look out for as well. These professionals have a constant craving for passionately delivering improved services with every new client. An efficient digital marketer is always looking for ways to incorporate the latest application into their overall digital strategies, not just sell the application. A real digital marketing professional isn’t a technology solutions sales representative. Professional marketers, in one form or another, can demonstrate how individual digital marketing communications skills are used in the field.

The industry has turned to giving the right information to potential customers, and marketing professionals need to take time and absorb a couple of lessons in conducting digital marketing practices. Eben Pagan is a leading marketing professional with an expertise in everything marketing. Mr. Pagan has created 10 businesses with the purpose of teaching others how to succeed by using his marketing strategies and techniques. Mr. Pagan has created training modules and online instructional courses that have gained attention from everyday people, as well as marketing professionals the world over. Mr. Pagan is able to tie traditional marketing concepts with digital marketing strategy and execution tactics. This is all explained through various online modules and video lectures Mr. Pagan is featured in.

“Effective Marketing Strategies” with Eben Pagan

Video – https://www.youtube.com/watch?v=4UBWlCtlFQ0

As a digital marketing professional I have also entered the ring, and see the value of giving digital marketing instruction to those who are interested. “Demonstrations of Digital Marketing Professionalism” was published this year and is currently giving people an inside view into the world of digital marketing. The book is 12 chapters long and focuses on practicing the routines that create examples of well- rounded marketing professionals. Some of the techniques and skills are easy to learn others take time to develop.

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As a writer and digital publisher I’m constantly working to create more value and benefits for my readers. The digital marketing process never ends and ideas take shape over time through refinement exercises.

Digital publishing is just 1 solution that can be used to shape a digital marketing campaign, or integrate with an offline campaign. Campaigns always have complex tendencies that will need to include expert notions that take on other digital marketing forms of expertise. To stay on the correct professional track it’s important that the digital marketer in training gain experience in crafting specialty solutions.

There’s a whole generation of developers out there, and they specialize in building applications. I’m no expert on building applications from scratch, but knowing how the components operate is much more important than performing a drag and drop to upload a file to a system. Yes, digital marketing is much more complex that performing simple back office operations on your website. Plainly put, there’s nothing simple about being a professional digital marketer.

 

 

 

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Posted in Communications, Good Business Practises, Hot Topics, Online Branding, Visual Marketing & Media
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