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“What is your biggest challenge when it comes to marketing your book?”

Recently BookFuel asked for my perspective on the indie author marketing process. I was asked, “What is your biggest challenge when it comes to marketing your book?” The short answer for BookFuel is pretty cut and dry for most authors.

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Posted in Building Customer Loyalty, CRM, Discover, Good Business Practises, Hot Topics, Marketing Agency Logic

Time Delays In Creating New Business

  There is a process stifling the way business moves forward in the digital business arena. The request for proposal process hasn’t been used as a technique by my agency in a while now. Businesses need to catch on and

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Posted in Building Customer Loyalty, CRM, Good Business Practises, Hot Topics, Marketing Agency Logic, Small Business

Education and Teaching PR Principles Bring Partnership Course Module Together

The partnership between Exquisite Conglomerate Communications LLC and RBR PR Academy brings together more than just experience and demonstration capabilities. The partnership combines resources through educational training. We have been developing the RBR PR Academy institution for a little under

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Posted in Big Ideas, Brand Awareness, Broadcasting, Building Customer Loyalty, Communications, Creative Team Building, CRM, Good Business Practises, Hot Topics, Marketing Agency Logic, Online Branding, Personal Branding, Small Business

Press Release: RBR PR and Advertising Partners with Exquisite Conglomerate Communications LLC

Two very unique marketing agencies are combining their efforts to dominate public relations and digital marketing services in the southeast. Both agencies have determined that by combining their efforts they will be able to put a new spin on how

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Posted in Brand Awareness, Building Customer Loyalty, Communications, Creative Team Building, Good Business Practises, Hot Topics, Marketing Agency Logic, Online Branding, Personal Branding, Retail, Small Business

Contrib.com … Timeworthy Contributing

The Contrib.com Network is a Network that reward and pays specialized service professionals for their time experience and even their expert advice. Contrib.com actually revolutionizes the may marketing professionals can gain new client projects and stay on top of their

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Posted in Big Ideas, Broadcasting, Creative Team Building, CRM, Good Business Practises, Hot Topics, Marketing Agency Logic, Online Branding

Staying In Demand on Demand: Branding

       Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. Well it seems there is an ongoing need for branding to take place in the world of business. Everyone wants to ensure they are seen and recognized by the people that matter. This ever so important concept dates back to times when many people were farmers, they would “brand” their livestock in order to readily identify it should it wander off or be stolen. In the business world as we know it there are many forms of branding being pushed around social mediachannels, on television and in the direct marketing and sales industries. But what does branding really mean to businesses of all sizes? Is it all just flash using beautiful images and people? Or is there a deeper more intimate meaning to the concept that branding tends to bring about. You may be wondering if there is meaningfulness and purpose to putting in major efforts in order to cultivate the culture of what the unique message you are portraying to the masses is communicating. In order to remain current, fresh and appealing to the people who connect with your goods and or services you must keep them engaged and informed on what direction you are taking your venture(s). Staying in demand on demand is a concept that has been floating around but no one seems to really be focusing in on the WHO, WHAT, WHY & WHEN. You must always be in a position to expand. Experiencing the slightest amount of growth will delight business owners while simultaneously giving them insight on what the next steps towards success will be.Having top notch branding can be a real business booster. Take the time to ensure your branding efforts are actually working in a positive direction for your businesses specific goals. Another really important and often times overlooked component is to listen to your customers and clients. You will be surprised at the impact good listening skills can have on your potential and existing customer base. and taking action only sweetens the deal for them. Being an original may be a tough task to take on but it is a path that can be amazing for your business and emit magical connections between your business and customers. Just like the movie Field of Dreams says “If you build it they will come.” But if you build it well they will stay forever loyal to your brand.   Articles of Interest: Branding vs Marketing          

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Posted in Brand Awareness, Building Customer Loyalty, Good Business Practises, Hot Topics, Marketing Agency Logic, Online Branding, Small Business

When Client Pay Per Click Campaigns Go Mobile!

Mobile has become the new challenge marketers are tackling. Coming up with new and pricey customer engagement models will only formulate half of the solution. Managers tend to gravitate to big data driven solutions with video and audio engagement opportunities

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Posted in Communications, CRM, Forcast, Hot Topics, Marketing Agency Logic, Retail, Small Business

Just Fly Down From the Sky and Meet Me

Wouldn’t you think that in these days kids with solid educations would at least understand the meaning of operating as a digital agency? Wouldn’t you think that an individual would have a firm grasp on how the agency teams function

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Posted in Creative Team Building, Marketing Agency Logic

Business and Flexible Marketing Budgeting

   Its something that is often swept under the rug, and in accidental on purpose way. Every business has a flexible marketing budget, are they using it wisely?    Flexible spending accounts have their perks, and large corps that the

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Posted in Big Ideas, Discover, Forcast, Marketing Agency Logic, Small Business

WHAT MAKES A MARKETING AGENCY A GREAT FIT FOR YOUR BUSINESSES NEEDS?

While searching the internet I came across an article that inspired me to write this blog post.  So I wanted to pose this question to our readers. Are you getting what you deserve from your current marketing team?  If you

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Posted in Brand Awareness, Broadcasting, Building Customer Loyalty, Communications, Good Business Practises, Marketing Agency Logic, Online Branding, Small Business
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