Recently BookFuel asked for my perspective on the indie author marketing process. I was asked, “What is your biggest challenge when it comes to marketing your book?” The short answer for BookFuel is pretty cut and dry for most authors. Most authors lack the time and motivation to master all of the facets surrounding the digital and print publication process. therefor their overall marketing campaigns fail. Marketing is usually the last element of the publication process that is on the mind of almost every independent author that has set their own deadlines for publishing their work.
The marketing process should be integrated into the publication production process. Thus, the overall marketing budget that is needed for marketing the book, when it’s ready for print, is considerably less. Authors need to understand that their marketing budgets need to work in conjunction with the production of their work.
I’ve seen independent authors in the marketplace with talented manuscripts, but they are unable to move their project forward because they are stuck in a do it yourself mindset. BookFuel and other directory sites with valuable information for authors are available, with referring agencies. These agencies provide competitive price points for their editing, proofing, ghostwriting, and publishing services, but in many cases indie authors do not understand the inner workings of the publishing business. Therefore, these authors are unable to determine if and/or when they are being taken advantage of.
A gradual trust of digital professionals needs to come from independent authors and authors in general. Integrated marketing and publishing procedures are usually being handled these days by emerging digital marketing agencies, similar to my own. Digital agencies that specialize in digital publishing are out there and willing to provide the necessary services for authors that need to publish work on a tight budget. Authors should educate themselves thoroughly and only trust accurate information about prospective digital publishers that could have a chance at reviewing, editing, marketing, and arranging print distribution of their work.
More trust and honestly on both sides is the real answer. I back these answers with years of experience managing publication projects from start to publication channel management, and distribution.