Scalpers are Betting Against Your Business

Before anyone knew that they could build a self-service app for your business they knew their business had to be able to make money. Online listing and discount services have popped up over the past few years claiming that they are pretty much online marketing agencies with fancy names. They claim to be working within the best interest of business owners that use their services. For an average of $300 – $500 dollars these businesses are listed on sites to compete with each other without any marketing strategy in place, oh and they state that they are going to help these businesses get new customers. We all know these social media and image gimmick savings traps Yelp, Groupon, Yodle.

These pushy sales services claiming to be account management representation are not only pushing a disservice to their clients, but they have tactics to try to get money from them when their revenues are low. One recent business owner stated “Yelp is trying to extort money from me … they are no different than the Mafia.” According to the Better Business Bureau, this issue has been resolved.” Yelp was basically trying to get this business owner to pay an additional fee to erase any “negative comments on their profile”.

The company denies that businesses can pay to change their reviews or ratings: “There has never been any amount of money a business can pay Yelp to manipulate reviews and our automated recommendation software does not ‘punish’ businesses who don’t advertise.”

(Yelp accused of bullying businesses into paying for better reviews

Some companies say positive reviews get buried, then they’re approached to buy ads

By Sophia Harris, CBC Newshttp://www.cbc.ca/news/business/yelp-accused-of-bullying-businesses-into-paying-for-better-reviews-1.2899308)

The facts are the facts. It doesn’t matter if Yelp is guilty or innocent. As a hard-working business owner would you trust an automated system with all of your customer data? Or would you trust a system that is fully automated and designed to handle manual overrides to protect YOU as a customer? With technology in use programmers are continuously designing new application features that fully benefit small businesses. On other discount services availability platforms like Groupon or Yelp they focus more on driving traffic quickly and once the fad is over, business to your location is over as well. Vendors pay healthy fees on a monthly or quarterly basis to attract customers. With Yodle business owners receive a package with all the website and mobile bells and whistles, but business owners often fail to utilize the CRM aspect of what they are given. This leads down a long road of costs and pains, because with all of the fancy technology they still do not know who their customers are. And even if they are reviewing the data, how do they know they are looking at the data correctly and designing their marketing campaigns accordingly? Without the correct marketing professional guiding them accordingly while sticking to their budget, business owners are left in the dark and will never know the difference.

    Traditional storefront businesses are feeling the pinch. CNBC news lays the blame of low late 2014 retail on businesses for not taking advantage of seasonal advertising campaigns. Another CNBC analyst suggests INTEL’s CEO is looking for the mobile market to ramp up in 2015, and the sales of desktops will continue to decline. It doesn’t look like there will be a mass exodus of desktop users printing out coupons to redeem them at their local businesses any time soon. Yes, for certain there is an emerging mobile market.

Many young professional and tech savvy people out there haven’t given up in finding the perfect lifestyle application that gives them exactly what they want without the clutter. People want to find what they are looking for right in their area and right from their mobile devices. There is one app platform that stands out, myCouponGenie gives shoppers flexibility and lets business owners know who their customers really are.

In the Charlotte, NC area myCouponGenie is rolling out to shoppers and individuals the best deals in the area. This is done through the myCouponGenie App. The app is pretty amazing and delivers an assortment of categories shoppers can browse and select from. Local brands and businesses have unique branding opportunities that are unmatched by their competitors. It is expected that approximately 5000-10,000 myCouponGenie app users will be around taking a look at businesses in Charlotte, NC and the surrounding areas over the course of the next 6-8 months. Businesses will have the distinct advantage of not having to find their customers. Their customers will come to them and they will know who they are once the customers redeem their coupons with their mobile devices. The application is fully engaging, customers consider what you have is special, so how they found your business is unique as well. Customers make apps part of their lifestyle and not the other way around, as the competition wants business owners and shoppers to believe. Nationwide myCouponGenie is being rolled out one major city at a time. Here is your opportunity to experience a the lifestyle engagement application that will leave the unreal and seemingly untrustworthy apps in the past where they belong.

There is no cost to customers and shoppers for downloading the app!

Be One of the First 10,000 people to download the app in Charlotte!

Go Here myCouponGenie Information

Advertisements

Hello, I'm Garland L. McLaughlin Author, Publisher, Ad Guy and Communications Agency Principal Consultant. I'm also the writer of the book "Demonstrations of Digital Marketing Professionalism" and Managing Director of Abundance Trade Group.

Tagged with: , , , , , , , , , , , , , , , , , , , ,
Posted in Brand Awareness, Broadcasting, Building Customer Loyalty, Communications, CRM, Small Business
Meet The Authors

Enter your email address to follow this blog and receive notifications of new posts by email.

Archives
Follow Exquisite Conglomerate Communications LLC on WordPress.com
%d bloggers like this: