Brand Strategy or Lack there of…

I often get a little too involved with a product when I discover that it really interests me. For a few days I’ll explore the possibilities that the gadget has. Then I will usually turn my approach to finding ways in which the gadget can be presented to the public better. Yes, when I find that special software or data management tool I suddenly get the urge to tell everyone about it.


It is easy to educate someone interested in what your interested in. The problem we all have in everyday life is… How do you interest someone in something your interested in, but they aren’t interested in it? The marketing and sales cycles of business are no different. Companies have come to depend on using their reputations or brand to move product inventory and generate revenue.

How did it all come together? The latest innovation in technology is produced by another company, other than APPLE or Microsoft , and still only a few people know about it! Well, the answers aren’t as complex as the market would suggest. Just because a product or service is not well positioned in the marketplace yet does not mean that the product or service will NOT be a superior influence in the future.

Finding value and sharing the insights and information about a client’s business is something that my business does well. Knowing how to deliver your product or service to the marketplace will reward your product, service, and your customers. Depending on a long drawn out numbers game cannot be the focus of a brand’s strategy in the digital marketing era. Developers and product producers should take more time understanding how their gadgets operate in the virtual marketplace.

Under developed product and services sales strategies probably mean that over time the product or service becomes ineffective.


Hello, I'm Garland L. McLaughlin Author, Publisher, Ad Guy and Communications Agency Principal Consultant. I'm also the writer of the book "Demonstrations of Digital Marketing Professionalism" and Managing Director of Abundance Trade Group.

Tagged with: , , ,
Posted in Brand Awareness, Communications, Good Business Practises
Meet The Authors

Enter your email address to follow this blog and receive notifications of new posts by email.

Follow Exquisite Conglomerate Communications LLC on
%d bloggers like this: